Research Saves

Dress For The Cause

Since 1998 individuals, companies, schools and organizations from all across Canada have participated in Dress for the Cause by hosting local, individual fundraising events in October in honour ofInternational Breast Cancer Awareness month.

This year, with more people working from home and students learning online,we’ve created some fun new ways to help everyone get involved – making it easier to fundraise and support research for the diagnosis, treatment and prevention of breast cancer.

This October, we invite you to Dress Up Your Life with weekly Dress Up themes. You can share your progress on social media and invite your friends, family and colleagues to join you!

We’ve got some great ideas, but we know you will think of many more!

  • Week 1: Dress Up your Door (ex. House, office, doggy door, car, garage)
  • Week 2: Dress Up your Desk (ex. Home office, company office, or any workspace)
  • Week 3: Dress Up your Best (ex. Prized possession, pets, cars, cottages, boats)
  • Week 4: Dress Up Yourself (ex. Pink, pink, pink! Clothes, Halloween costumes)

The Breast Cancer Society of Canada

The Breast Cancer Society of Canada, (BCSC) is a registered, national non-profit charity dedicated to saving lives through breast cancer research. We raise money tofund patient-focused research for the diagnosis, treatment and prevention of breast cancer.

The Breast Cancer Society of Canada was established in 1991 by Lawrence and Kay Greenaway, in memory of their daughter Pam who died of breast cancer at 38 yearsold. They positively transformed their deep loss into a mission to raise money to fund research to cure this devastating disease.

BCSC receives no government funding – all of our research is funded through the generosity of our donors.


To connect and inspire women to be their best – cleo, based out of Mississauga is a national specialty brand retailer for women in sizes 0-20 / XS-XXL and offers the largest petite selection in Canada. cleo is the proud presenting sponsor of Dress for the Cause.


GenWin is a fundraising platform that provides interactive campaigns with gamified digital experiences. BCSC partnered with GenWin and worked closely with their creative team to develop the One Billion Steps Challenge – offering our supporters a new and fun way to participate in our Dress Up For The Cause, powered by Cleo.

Find A Participant Or A Team

Our National Sponsors